Meet the Clique


More Than Beauty—Meet By The Clique
By The Clique is a family-owned business founded by three cousins—Sarah, Samantha, and Amanda—whose shared love of makeup and passion for uplifting others inspired the creation of their premium beauty line. Specializing in luxurious matte and satin lipsticks, By The Clique is about more than just beauty products—it’s about spreading kindness, confidence, and love from the inside out.

Giving back is at the heart of everything we do. That’s why 10% of all profits go toward disaster relief, hunger relief, and women’s empowerment initiatives around the world. But our mission doesn’t stop there. Every member of The Clique is committed to making a difference—not just through donations, but by sharing time, showing compassion, and encouraging others to shine both inside and out.

When you choose By The Clique, you're not just investing in high-quality, cruelty-free lip products—you’re joining a movement rooted in beauty, purpose, and heart.


Meet Sarah 

Heart Behind the Beauty
Sarah is a passionate child mental health counselor and dance instructor who dedicates her life to inspiring young minds. Whether in the studio or the counseling room, Sarah works to empower children to chase their dreams and reach their goals. She firmly believes that healing our broken world begins with nurturing the next generation—and she lives that mission every single day.

Now, Sarah is thrilled to be creating something beautiful alongside the people she loves. She can’t wait for you to experience By The Clique—makeup that’s as enduring, uplifting, and inspiring as she is.


Meet Samantha

The Creative Force
Samantha is a young entrepreneur and marketing major with a deep love for the arts and a natural talent for leadership. Whether she's performing on stage or guiding her peers, she embraces every chance to inspire and uplift those around her. A proud lover of music, friendship, and weekend trips, Samantha balances fun with a passion for personal growth and meaningful connection.

Through her journey in musical theater, Samantha has learned the power of self-expression—and she encourages everyone to embrace their individuality with confidence. With Cliquesticks, she brings that same energy to the world of beauty. Her bold, vibrant lip colors reflect her unique personality and love for creativity.

Samantha is beyond excited to see how others express themselves through By The Clique—and she can’t wait to see the amazing looks you create with her favorite shades!


Meet Amanda

Beauty with Purpose
Amanda is a licensed cosmetologist with a passion for making people feel beautiful—inside and out. For her, every appointment is more than just a service; it’s a chance to uplift, encourage, and connect. She believes her job isn’t complete until her clients walk away feeling just as good as they look.

Amanda is also an adventurer at heart. She loves traveling to new places, meeting new people, and learning from every experience. She sees beauty in every story and believes that even the smallest act of kindness can make a big impact.

Whether she’s lending a helping hand, preparing meals for the homeless, or simply sharing a smile, Amanda lives to give back. That’s why she’s so excited to be part of By The Clique—a brand that shares her heart for helping others. She can’t wait to see the stunning, creative looks you’ll create with these bold, beautiful Cliquesticks!